PREVIOUS EVENT - March 3, 2025
Join us for a full-day educational experience with April Lloyd as she shares her expertise in newborn photography and proven sales strategies. The morning session will focus on posing, color harmony, and creating timeless newborn images, while the afternoon shifts to the business side of photography, covering client communication and effective sales techniques. This comprehensive class is designed to help photographers strengthen both their craft and their profitability.
Attendee Reviews
“I really enjoyed the class and the welcoming learning environment. It was my first APPA class, and I immediately felt comfortable and included. I appreciated how she took the time to explain all the small details that go into newborn photography. She also covered the business side of photography, and I walked away with several new ideas I’m excited to implement.”
—Taylor Graves“April Lloyd shared her years of experience working with newborns. We learned everything from newborn safety, wrapping, props, color harmony, lighting and sales. We all walked away feeling more confident after a hands on learning experience with her. Excellent class! “
— Jennifer Mullins, M-Photog, CPP “As a photographer with 12 years of experience specializing in newborns, I didn’t expect to walk away with as many new insights as I did. Even after years in this niche, April was incredibly informative and intentional in how she explained her approach. I learned a ton — from subtle posing refinements to practical workflow and sales strategies that I can immediately implement. It was a valuable reminder that no matter how long you’ve been in the industry, there’s always room to grow.”
— Kerry Smith, CPP