Best Practices as a Photography Studio Owner with Amy Pezzicara

In this episode of The Professional Photographer Podcast, Pat Miller (‪@PatMillerFridaysOff‬) sits down with Amy Pezzicara (‪@AmyPezzicara‬), a PPA Benchmark Survey high performer, to break down the best practices that separate good studios from truly great ones. Amy shares how she reinvested every dollar back into her business early on, why she chose not to niche down, and how diversifying her services helped her studio survive both the 2008 crash and COVID. What You'll Learn: • Why diversifying photography genres protects revenue during downturns • How reinvesting early profits builds long-term stability • Why a CRM is essential for organized studio growth • How AI and Lightroom reduce editing time dramatically • The truth about raising rates (and what happens when you don’t) From raising rates (and realizing she hadn’t raised them in nearly a decade), to implementing CRM systems, hiring assistants, leveraging Lightroom and AI editing tools, and redefining success beyond money, Amy offers a candid look at what long-term sustainability really looks like in photography.